The Juniper research company predict a massive growth in mobile payment volumes. This prediction is based on the assumption that 204 million users will generate transactions worth approximately $22bn by 2011. The analyst firm predicts that the market will be driven by increased uptake of person-to-person fund transfers, along with the commercialisation of mobile payments using near field communications (NFC) technology. The prediction is based on the awareness in large industry players to start embracing mobile phones as transactional devices.
What does this mean?
It is now imperative for serious players in the transactional payment and banking arena to consider their position regarding mobile payments. These companies should develop positioning strategies and consider investment in early pilot projects and mainstream business initiatives. It is important to partner with leading suppliers with relevant track records, so as to minimise risks in this complex solution space. Fundamo is the leading supplier of mobile banking solutions and is the ideal partner for large banks and mobile operators considering the deployment of mobile payments.
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