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In all of the deployments that we have done with mobile phones the provisioning is also done prior to distribution of the SIM cards (effectively by injecting a key or keys into the SIM card). In this way the process is much more secure and controlled. The idea of provisioning a payment instrument over the air (OTA) is of course very attractive as this would enable clients to sign up for a mobile payment service with very light authentication. This is why a lot of work is done in this space. For instance, see the following patent.
Mastercard recently announced specifications for OTA provisioning for a PayPass payment instrument on suitably equipped handset. The process as described on the MasterCard is sketchy and it is not clear how a number of hurdles have been overcome. (For instance initial identification of the handset, management of the application on the phone etc.), but it is a step in the right direction.
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