Friday, January 15, 2010

Massive barriers still exist for NFC payments

I really respect individuals that are prepared to say things the way they see it and not the way that they think people want to hear it. In a recent article Sandy Shen, a research director for Gartner made very valid points (that I think should be made - even thought these may be unpopular).

It seems that consumers really like NFC payments and that they would want to have this deployed quickly. The ease of use and the intuitive application seems to be exactly what consumers want, but huge barriers still exist before this will be a viable solution.
  • It is unclear how the business case would work for the deployment of NFC payments, or as Sandy described it: "...that there is no convincing business case for either banks or mobile phone operators,"
  • Availability of handsets remains a significant problem. Estimates of the number of handsets that will be NFC enabled keeps declining year by year. Sandy says: “The handset vendors are sitting on the sidelines to see how the market will pick up.”
  • Lastly the perceived security remains a big stumbling block.
It is important that these constraints be highlighted in order to deploy solutions that are viable and that are based on a workable business case.

1 comment:

tushar said...

its a great blog. mobile banking solution is the best way to access money any time and any ever. Its just on the click of your finger.Its convient for everybody to use but the access should be smooth there should not be traffic in the network. hope to visit again.