Wednesday, July 28, 2010

KPMG research on mobile banking highlights

KPMG published their 4th consumer and convergence report recently. This report is of interest because of the rigour of the research as well as the fact that trends can now be compared with the previous three years. (Read and download document here). Also, the research is more global than others as consumers are researched in 22 countries. (more than 5 500 consumers participated). The 22 countries represent a good mix of first world and emerging economies and also provides for good regional coverage. It would be accurate to say that this study represents a global perspective. Some of the more interesting findings related to mobile banking are:
  • Consumers are much more comfortable to perform financial transactions on mobile devices than two years ago. Globally a growth of more than 100% in the two years were reported.
  • The biggest reason that consumers raise for not using mobile for financial transactions remains security.
  • A definite trend to use financial services more regularly on mobile devices was uncovered. For instance 5% (up from 0%) use these services almost daily. (12% up from 4% weekly)
  • Unfortunately, reporting on regional differences on the take-up of mobile phones is limited in the report, but sufficient information is available to indicate that the penetration of mobile banking services is much higher in emerging economies (especially Asia), although no information is given on trends.
This report (like many others) confirm the move to accessing financial services via mobile devices. What is insightful in this report is the rate of change.

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