I do think that the current mad scramble to release applications for mobile devices are often not well considered, nor understood. It is often not underpinned by a good business plan nor in support of a clear business strategy.
Some of the risks of a mad rush to roll-out mobile banking applications for mobile devices are the following:
- Configuration management of applications, devices and clients and the relationship with each other can turn into a nightmare of keeping tabs of all the applications downloaded and installed.
- Client support can escalate into a situation that will be difficult to contain, if support agents are not trained properly and empowered to deal with queries related to transactions generated by these applications.
- Back office integration and support for major spikes in transaction volumes can be underestimated. This in turn can lead to unreliable services and lost transactions.