A recent white paper produced by the firm, highlights some of the challenges in making mobile money deployments successful and is worth a read. (See here). The report emphasise the fact that mobile money projects do not deliver on their potential.
A structured approach is described with the objective to boost take-up and usage. The white paper emphasise seven elements that should be considered and then describe a case study where the performance of a mobile money deployment was spectacularly improved in three months. The report is a must read to highlight the importance to not just think about the platform and deployment, but to focus on the operations and profitability.