Thursday, November 22, 2007

Research confirming growth in Mobile Banking

Recent research released in South Africa by World Wide Worx, have some very interesting findings about Mobile Banking in South Africa. The advantage of this research is that it has been conducted for the past three years. Clear trends can now be formed comparing the findings of 2005, 2006 and 2007. The results show an explosion in the usage by end-consumers of mobile banking. In this survey the number of respondents that have used mobile banking during 2007 have jumped to 17% (from 8%). In addition the research found that more than 50% of respondents plan to be using mobile banking by 2008.

However, the most interesting result of the research (which also tracks other services delivered via mobile phones) is that mobile banking is by far the mobile service used by older people. According to the research the likelihood of using cellphones for banking services increases with age, in contrast to the usage of other cellphone functions going down as users get older. For instance, urban cellphone users aged from 46 to 55 years are twice as likely to use cellphones for banking as those in the 19 to 24 age group.

I think some analysts might want to take notice of these findings.

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