Standard Chartered recently announced the launch of Breeze - a brand associated with their mobile banking initiative. (Read here) Making use of the capabilities providing by UK solution provider, Monitise, this offering must be evaluated as it introduces an important new concept in mobile banking. Exclusively focussed on existing Standard Chartered clients, much of the focus is on providing a richer and more intuitive consumer experience.In the past, mobile banking services were often evaluated on the basis of criteria like scope of service, security, scalability and accessibility. In preparing the launch of this service, the bank placed a lot of emphasis on making sure that the user experience will be a competitive advantage. The methodology used in developing and supporting the service was carefully considered. The result is a new look and feel and a fresh approach to how mobile banking can be presented.
It would be interesting to get feedback on penetration and usage. The results will help answer important questions such as if people will do more banking if they enjoy the experience.
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