It seems that there are something magical about "five types", as the mobile payment industry has been categorized into five types frequently:
- In a very interesting and informative study performed by Simon-Kucher and Partners about consumer readiness for mobile payments (Read here).
- In a recent survey of executives conducted by KPMG on when mobile payments will be mainstream (Read here)
- In the topics of a course about the basics of mobile commerce offered by MobiBlueprint (Read here)
- Even Cindy Krum in her book on mobile marketing seems to believe that one can find five types of mobile consumers (Read here).