Wednesday, October 10, 2012

The future of your money is Orange

 In June, Orange announced that they have crossed the threshold of four million mobile money subscribers. With deployments in ten countries (Côte d’Ivoire, Botswana, Cameroon, Kenya, Madagascar, Mali, Niger, Senegal and lately in Jordan and Mauritius) the service now have a penetration of 14% of the target base. (Read here).This is an example of a slow consistent growth in mobile money subscribers throughout Africa and the Middle-East. Mobile money solutions are available in most countries in this region and number of subscribers have grown to a few hundred million.

What is interesting in the case of Orange is a recent announcement (in about the same time frame) that Orange mobile money subscribers will now also have access to Visa payment infrastructure (Read here). This is another example of activation of Visa Mobile Prepaid and an indication that the strategy of Visa in this space is getting some momentum.

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