Wednesday, April 15, 2009

mPesa Macarena

Lets face it, mPesa has been so successful that we can now give them idol status. Almost every person with an interest in mobile payments and banking (especially when looking at emerging economies), want to do mPesa. This reminded me of that song of madness: "Macarena". The dance that everyone wanted to do to show how clever they are to be able to remember all the steps.

mPesa is very specifically applicable on the Kenya situation. The size of Safaricom, the composition of the management team, the regulatory dispensation, the need of the subscribers... all of these contributed to this amazing success. I am sure it will be recognised at some stage, that not all of us have to dance the Macarena, especially if the tune is different.

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