This is particularly important from a mobile banking perspective for emerging markets for some of the following reasons:
- The spectacular penetration rates of mobile banking in emerging markets are actually even more impressive. A high penetration rate for the population is even higher if one considers the real addressable market.
- The future market for mobile banking is big in these countries and can be reached as they mature if the products are designed to be relevant. By offering the right financial products for youngsters, suppliers of mobile banking will catch the future market as it matures.
- One should develop a separate distribution strategy aimed at teenagers with different needs and affordability.